"Sport Balls" Program to Air on The History Channel in January
With more than 100 years of business under its belt, Ebonite
International has certainly seen the effects of time and technology on the manufacturing
of bowling balls. Recently, Ebonite and Hammer were given the unique opportunity
of profiling the growth and changes in bowling ball manufacturing as part of a
television segment for "Modern Marvels," a technology focused show which airs
on The History Channel.
In November, a production team from the show traveled to Ebonite International's
manufacturing facility in Hopkinsville, Kent. for an in-depth look at the manufacturing
process of balls from both the Ebonite and Hammer brands.
"Most people outside of our industry cannot imagine how complicated the bowling
ball manufacturing process actually is," said Bob Reid, vice president of marketing.
"It's not as simple as pouring a solution in a mold, letting it dry and being
able to walk out and bowl strikes. I definitely think their team was impressed
with what our research and development team was able to demonstrate and also to
see the plant production firsthand.
"To the untrained eye, the process is very unique and that's what they want to
show their viewers with this segment, how chemistry, machinery and hands-on manufacturing
create the bowling balls we use today."
The hour-long segment, scheduled to air January 17 at 10 p.m. EST on The History
Channel, will show the evolution of several sports balls through the ages, including
Penn tennis balls, Wilson footballs, Rawlings baseballs and Callaway golf balls.
The bowling segment with Ebonite International includes the manufacturing side
of the business as well as the actual demonstration of various balls cores and
coverstocks on the lanes. Ebonite BowlersMAP™ was also used to demonstrate the
performance characteristics of certain balls from the Ebonite and Hammer lines.
Based in Hopkinsville, Kent., Ebonite International is a privately-owned company
that currently services bowling centers, distributors and retail outlets both
domestically and internationally. For more information, visit www.ebonite.com