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HAMMER NEWS

HAMMERHEADS SCORE WITH BLUE BALLS

06/15/2004

HOPKINSVILLE, Kent.   It’s big. It’s blue. It’s guaranteed to help you score‚¶Hammer’s Big Blue Spare.

Hammer Big Blue has caused quite a stir in the market, said Brian Graham, brand manager for Hammer. Just like its predecessor from the 1980s, Hammerheads love Big Blue’s aggressive performance and tough-as-nails core design. Due to overwhelming demand from consumers, we released its partner, Big Blue Pearl, ahead of schedule and it carried momentum for this series through the roof.

The Big Blue Spare is the ultimate complement to the Big Blue line. It’s bowling’s bad ass spare ball, and we are very pleased to introduce a killer promotion that is sure to get more Big Blue balls in bowling centers, he added.

Beginning June 2004, Hammer’s Big Blue Promotion provides a free Big Blue Spare with the purchase of any Big Blue or Big Blue Pearl ball. Big Blue Spare is Bad Ass Blue in color and available in 12 16 pounds.

Based in Hopkinsville, Kent., Hammer Bowling is a division of Ebonite International, Inc. Hammer Bowling is a privately-owned company that currently services bowling centers, distributors and retail outlets both domestically and internationally.

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