HAMMER NEWS

HAMMER’S NEW BALL HITS LIKE A BRICK

Hammer’s bowling balls are known for hitting hard, and the new Brick upper-mid performance ball is no exception. With an advanced new core design matched with the strongest veneer ever used on a Hammer ball at this performance level, the Brick is destined to be a staple in every bowler’s bag.

The new Brick Mirror Plane Asymmetric (MPA) core design is completely asymmetric in shape, a highly unusual feature of the ball. The core is not high mass bias, however the low RG is not in the geometric center of the ball.
“This core shape was designed for a specific purpose,” explained Ron Hickland, Ball Design Engineering Manager. “The pro shop operator can tweak ball motion by making smaller layout changes when drilling the Brick. Those smaller layout changes will produce bigger performance changes in ball motion for the bowler.”

When you have a core as special as the Brick MPA, you have to make sure you have a coverstock that makes the most of the core’s performance. The GTR Hybrid cover does the trick.
“This is the strongest veneer we’ve ever put on a Hammer upper-mid priced ball,” said Hickland. “This cover is a great match for the strength of the Brick’s core.”

Jeff Ussery, Hammer Brand Manager, says the Brick is a great fit for the Hammer brand.

“Hammer bowlers will find this ball longer, stronger, and more angular than their Arson,” added Ussery. “Ideal for medium oil conditions, this ball would be used first out of the bag, before the lanes dry up; then they would switch to their Vibe. We’re giving bowlers what they want – a ball that hits like a Brick!”

The Brick will be available through Hammer pro shop partners just in time for last-minute Christmas shopping, on December 20, 2012, in 12-16 lbs. Visit hammerbowling.com or follow Hammer on FaceBook, Twitter, or YouTube for more information.

—  Ebonite Bowling Balls & Bowling Equipment - Ebonite is a brand of Ebonite International, Inc. Based in Hopkinsville, Ky., Ebonite International is a privately-owned company that services bowling centers, distributors and retail outlets domestically and internationally. In addition to Ebonite, the company’s consumer product brands include Hammer,Columbia 300,Track, Robby’s and Powerhouse™; its commercial product brand is Ebonite Bowling Center Direct.

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• 11/22/2011
  HAMMER’S NEW BALL HITS LIKE A BRICK

  Hammer’s bowling balls are known for hitting hard, and the new Brick upper-mid performance ball