HAMMER NEWS

HAMMER’S NEW HP BALL INTRODUCES OBSCENE BACKEND

Hammer continues its Taboo line of high performance balls with the new Taboo Jet Black. The solid black color of the newest Taboo brings a dramatic look to the lanes with an “x-rated backend motion.”
Known for its success in performance balls, Hammer’s Taboo line has been the best selling Hammer high-performance line in recent history.

“We’re always looking for the best performance in every ball,” explained Jeff Ussery, Hammer Brand Manager. “Going back to the old school look of a black ball gives Hammer that tough feel that dominated bowling in the 1980’s. We’re keeping it real with the color, and in this case the color highlights the real strength of this ball – its ultra skid/flip backend.”

“Grand Theft Reactive III (GTRIII) Solid builds further off of the original Taboo GTR cover, and without the Pearl, increases its mid-lane friction and overall hook,” said Ussery. “Strong on medium oil, the latest Taboo will be the ball of choice for all styles of players.”

The finish on the new Taboo starts with 500 grit followed by 1000 and 2000 grit Abralon® pads. A final coat of Powerhouse Factory Finish Polish gives the Taboo Jet Black a sharp, cutting-edge look on the shelf.  This gives the Taboo Jet Black more texture than the Taboo Electric Blue/Silver, which was finished with 3000 grit Abralon.

The Taboo Jet Black advertising completes the series as well, featuring high quality illustrations of a woman slinging a sledgehammer. The original ad featured a brunette, followed by a blonde in the second ad, and the final Taboo Jet Black ad features a redhead. The stunning images were painted by Brian Ashmore, a graphic illustrator perhaps best-known for his work for DC Comics.

The new Taboo will be available through Hammer pro shop partners on February 2, 2012, in 12-16 lbs.

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• 01/05/2012
  HAMMER’S NEW HP BALL INTRODUCES OBSCENE BACKEND

  Hammer continues its Taboo line of high performance balls with the new Taboo Jet Black. The solid